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Wright Way Senior Placement

Social Media & Website Management for Local Authority

Visit Client Website: wrightwaysp.com

Our comprehensive social media strategy and website maintenance led to massive growth in engagement and posts published, solidifying Wright Way as a trusted resource in the senior placement space.

The Challenge & Our Solution

The client needed consistent, authoritative content to build trust with local families making difficult placement decisions, coupled with reliable website upkeep.

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Problem Statement

Inconsistent posting and low engagement meant the social channels were failing to establish the necessary local expertise and emotional connection.

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Solution Statement

We implemented a themed content calendar focused on community involvement and resource sharing, paired with proactive website maintenance.

Key Services Delivered: Content & Reliability

Our work ensured high digital visibility and technical stability across all platforms for the crucial target audience (Phoenix, AZ region).

🚀 Social Media Performance Growth (30 Days)

Our aggressive posting strategy and tailored content led to dramatic month-over-month increases in key engagement metrics on Facebook, turning followers into an active community.

  • Posts Engagement: Increased by 863% in the reporting period.
  • Posts Reactions: Increased by 1425% in the reporting period.
  • Page Views: Increased by 38% in the reporting period.
  • Posts Published: Increased by 100% (13 posts total, Page 3).

⚙️ Key Service Allocation (24 Monthly Hours)

Our monthly allocation focuses primarily on direct engagement and maintaining platform health, with significant dedicated time for technical upkeep and ensuring all performance metrics are captured.

  • Social Media Management (50%): 12 hours dedicated to community interaction and scheduling.
  • Website Maintenance (25%): 6 hours ensuring security, speed, and content stability.
  • Performance Reporting (17%): 4 hours for in-depth data analysis and report generation.
  • Content Strategy & Creation (8%): 2 hours focused on thematic planning and asset preparation.

✅ Achieved Outcomes

Wright Way now benefits from a highly engaged online community and a secure digital headquarters, crucial for a business based on trust and local recommendation.

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863% Engagement Lift

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Local Authority Established

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Website Stability

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38% Page View Increase

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Stronger Community Ties

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